India on track to be third largest consumer economy by 2025.
India is Facebook's largest market with 250 million active monthly users. Along with Google, it has a 70 per cent share in the Rs 1,000 crore domestic digital ad market.
Horlicks widens brand appeal in increasingly competitive market.
Bisleri International to launch a fizzy mango drink called Fonzo in April
The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.
Ramdev's company remains a dominant player in the naturals space, but products of rivals are also gaining popularity.
Indian names that figure on the list, but lower down the pecking order include Tatat (101). Airtel (rank: 252), Infosys (287), Life Insurance Corporation of India (292), State Bank of India (334), HCL (390), Indian Oil (427), Reliance (445) and Larsen & Toubro (464).
An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994
With India contributing only 2% to its revenues, the multinational is focusing more on key markets like the US and China.
The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award.
'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor. Something like this has not happened before.'
Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years
From anti-profiteering to affixing stickers on existing stocks, FMCG companies are bracing for new set of GST challenges
This time food regulators found excess presence of ash content in Maggi
A strong supporter of the new tax regime, Adi Godrej tells Viveat Susan Pinto the second half of FY18 will be even better for consumer goods companies as challenges abate.
In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push.
In an interaction with Viveat Susan Pinto, Thomas Lutz, head of the consumer and retail practice at The Boston Consulting Group. highlights some of the top consumer trends in India and the way forward for companies.
Most business groups in India, including Godrejs, Tatas and Mahindras, have seen patience tested in JVs, with some of them winding up quickly
Hershey's plans to raise its India presence and introduce some of its global brands, beside looking at more manufacturing facilities here.
60-plus men and women who live independent lives are becoming the cynosure of ad men's eyes.
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